![]() Some improvements were developed especially for Tesla, while others were adapted from existing products. This makes absolutely no difference in sales - China loves Tesla anyway - but it makes for an extra vibrant aftermarket improvement industry, with Chinese consumers willing to try to fit everything that they believe is cool. Tesla doesn’t have a dedicated localization department in China yet, which, simply said, means that the 3 and Y aren’t fully prepared for the particular demands of consumers in the Chinese market. or Europe-made variant, even though they look basically the same.Ĭhina-made Tesla Model 3 in China Red (中国红). So over a car’s lifetime, a China-made vehicle can change significantly compared to the original U.S. Adjustments automakers make to vehicles to ready them for the Chinese market are sometimes basic, like having tinted windows as standard, while other times the changes can be more technical, like changing suspension settings (as Chinese drivers are known to prefer comfort over handling). The best known results are the famous “L” cars - long-wheelbase variants of relatively small vehicles. These departments map local habits and trends and adjust their vehicles accordingly. Most major automakers have special localization departments in China, working from large R&D centers with ample resources available. The shiny Model 3 and Model Y electric cars that run off the line are basically the same as U.S.-made cars, apart from the optional “China Red” color. Tesla managed to build an entire factory in 10 months, which even for Chinese standards was pretty quick. Before local production started, Tesla was of course already famous, but sales of imported cars were slow. The started producing cars in Shanghai in 2019. Pretty much every automaker does its best to keep up with these trends, though things were a bit different with Tesla. Trends change fast in China what is popular today may be completely forgotten next week. These factories are amazingly fast and adaptive, able to design and produce new things in a heartbeat. Chinese consumers are helped by living in the “factory of the world,” with zillions of big and small accessory factories churning out everything from seat covers to body kits. ![]() Here’s a look at some fascinating aftermarket Tesla “improvements” offered in China.Ĭhinese car buyers may look for stuff to improve a car’s practicality, to make the vehicle easier to operate, or to improve its looks. An American or European car owner may just take what they get from the manufacturer, but Chinese drivers are always looking for ways to make their car-life better. Another thing they don’t like to do is keep their car stock. Chinese car buyers just don’t like to wait. Teslas are so popular in China that second-hand examples sell for more than new cars.
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